Our business was established to revolutionise the way the world shops. Our commitment is to provide our retail and corporate customers with the best proposition in online shopping utilising our proprietary, market leading technologies and innovations.

Our inputs

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Our business is built by colleagues who innovate, find solutions, and deliver world class service. Our technology and engineering development teams are crucial to our ability to innovate at a rapid pace, advance our intellectual property and maintain technological leadership.

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Our technology estate is very broad and deep, covering real-time control systems and robotics, computer vision systems, machine learning and AI, data science, forecasting and routing systems, inference engines, the cloud, Internet of Things, big data and more.

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Intellectual Property

In order to retain our competitive advantage from our technology innovations we take careful measures to protect our intellectual property and inventions and file multiple patent applications to safeguard this. Our patent activities are intended to create a web of protection for our intellectual property.

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We use our financial capital to proactively invest in our people, our technologies and infrastructure to ensure we remain a market leader.

Our model is monetised through two customer segments.

Ocado retail

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Our growing retail business encompasses both our Ocado.com webshop and our general merchandise destination sites Fetch, Fabled and Sizzle. We also have a small but growing wholesale operation currently for Morrisons and Dobbies. Our compelling retail proposition allows customers to shop our extensive product range at competitive prices and receive what we believe to be industry-leading customer service levels. This helps drive customer satisfaction and in turn growth within our business.

Significant partners

  • Waitrose
  • Marie Claire

Significant assets

  • CFC and spoke network
  • End-to-end logistics platform
  • Compelling and market leading customer proposition in terms of service, range and price
  • Loyal and growing customer base
  • Operationally efficient and profitable model
  • Trusted brand
  • Strong relationships with a diverse range of suppliers
  • Experienced and trusted leadership

Ocado solutions

Ocado solutions

Ocado Solutions is the business where we take our online know-how to retailers around the world. Leveraging our proprietary best-in-class technology with the Ocado Smart Platform, and the knowledge and experience of Ocado’s retail business, we aim to become the e-commerce solutions partner of choice for leading retailers globally looking to launch and develop their online operations.

Significant partners

  • Morrisons
  • Groupe Casino
  • Regional European retailer
  • Sobeys

Significant assets

  • Proven track record for powering successful online grocery businesses
  • Innovative and market-leading technology and IP
  • Growing sales team to help nurture and drive analysis and strategic conversations with partners
  • Strong culture of innovation and out-of-the-box thinking
  • Insightful and continued dialogue with strategically aligned partners

The platform

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We continuously develop our complete modular, automated and scalable online retail, fulfilment and delivery solution, called the Ocado Smart Platform, to support our current and future Solutions partners. The Ocado Smart Platform gives us the opportunity to grow and continue to innovate to further disrupt our marketplace. As a result, we are able to secure and sustain competitive advantage.

Significant Assets

  • End-to-end e-commerce solution
  • Flexibility within the platform to tailor to requirements of partners

Smart platform diagram

Read more on Our Platform, which creates value through a virtuous cycle

Creating value for:

Retail Customers

We offer a compelling proposition to consumers including a highly attractive service, wider and fresher ranges, and competitive prices.

Read more about Ocado Retail

Solutions Customers

Ocado Smart Platform, our end-to-end offering of proprietary software and equipment solutions, built and maintained by us, offers retail partners a faster, flexible and more cost-efficient way of operating online.

Read more about Ocado Solutions


As revenues grow from both our Retail customer base and new Solutions customers, we will be able to improve our profitability and reinvest in growth and innovation, increasing shareholder value.

Read more about Our Platform

Our People

We strive to make Ocado an employer of choice and invest a significant amount of time and resources in recruiting talented employees and developing their skills.

Read more about Our People


The Ocado Foundation helps our customers and employees to make targeted actions at a local level across the UK.

Read more in Corporate Responsibility


We are focused on continually improving our carbon emissions and waste efficiencies. The automation within our infrastructure enables these efficiencies.

Read more in Corporate Responsibility